What We Do

AMCG’s mission is to improve our clients’ service revenue position.

Almost all companies acknowledge that service is fundamental to the success of their business.  Service impacts a company’s ability to gain new product sales, deliver on-time installations, and has a measurable impact on overall profitability.  We recognize that every company has its own unique business model and every market has unique characteristics.  Just as important is not underestimating company cultures and how they impact the day to day activities of service operations.

Unfortunately a skill found in short supply in the technical product marketplace is service marketing expertise.  Not uncommon is a service marketing strategy designed and implemented by product sales organizations or service operations personnel. The end result is typically either a permutation of previous practices or a marketing strategy that is outdated and ineffective.

AMCG has the benefit of years of hands on experience designing and assisting in the implementation of successful service marketing programs. We also have the benefit of working with companies in different markets providing services on a wide range of products. We know what strategies are working and what efforts have failed. Rather than focusing on what your company has to offer, we focus on what decision makers in the markets you serve need and what they will purchase.

All of our engagements start the same way. We meet with key people in your organization; discuss your target markets, current service marketing strategies, and service revenue goals.  Within a short time period we respond with an analysis of your service sales opportunity, any investments required, and the expected ROI. We can also design and provide any sales aids required and provide service sales training specifically designed for your company and the markets you serve.