Business Development

AMCG has worked with CEO’s, Presidents, Owners, Service Managers and all levels of management in companies large and small.  Whether in an advisory or direct roll we are ready to assist our clients as required.

All companies have the opportunity to expand their current service offering, create new services, or develop a new business in a service market not currently served. Typically the only limitation is desire. With fewer capital investment restrictions than new product initiatives, service business development is often only restricted by existing paradigms that may limit a company’s vision.  Companies may choose to grow organically, acquire others, or develop strategic partnerships. AMCG can help you examine all of the alternatives and build a business plan that charts the best course for your organization.

• Market Analysis – The landscape of service providers is constantly changing as companies shift their focus. Opportunities for growth, as well as, strengthening your competitive position can change quickly as companies merge, expand, or contract.  AMCG can help you evaluate your current position and assist in identifying areas where new strategies may accelerate your growth.
• Competitive Analysis – For many companies the majority of service marketing information is garnered from speaking with key individuals in field service or competitor’s employees.  In almost all cases this process is too subjective and forces management to make important decisions based on opinions and sound bites, rather than hard data. AMCG can assist you in finding insightful information on your competitors that will help ensure you are properly positioned to overachieve now, and in the future.
• Market Research – In most cases there is quantitative information and research available for product marketers. Good service data is difficult to locate and interpret for most service market segments. This situation often causes service personnel to extrapolate important data from product sales information or unqualified sources.  Beyond providing inaccurate data it can lead companies in the wrong direction. AMCG is uniquely positioned to help you uncover the right information to assess market opportunities and market share, or perhaps uncover important data on purchasing channels or distribution issues.
• Strategic Planning – Planning is the cornerstone in the creation of a successful service marketing initiative.  AMCG is positioned to assist in the development, review, and implementation of business plans.  We are ready to work with your staff to ensure that all opportunities, barriers, and action plans are thoroughly reviewed and evaluated. Strategic planning is an area where the depth of experience AMCG offers has proven to be invaluable to our clients.
• Merger & Acquisition Analysis – M&A is an effective way to expand a company’s markets and revenue.  It can also be a quick way to erode and destroy a successful business model. To ensure that synergy is the end result each opportunity must be closely evaluated. Service is a people driven business.  It’s imperative that the cultural aspects of a service M&A are closely evaluated by outside parties that don’t have a political or emotional tie to the situation.

Other Services: Strategic & Structural Change, Brand Management, Focus Groups, and Process Evaluation.